Besides exclusive content, digital TV service providers are looking at interactive TV applications and value added services as the next big set of differentiators while also helping increase ARPU. In order to achieve this differentiation, short cycles from conceptualization of an idea to deployment of a value added service or interactive TV application becomes imperative. nGIN Technologies' on-demand interactive television platform RADD-TV can help service providers achieve these short cycles while getting maximum bang for the buck from their existing infrastructure.

• Reduce cost and time associated with development of interactive TV applications
• Automate testing of interactive TV applications to reduce testing time for interactive TV applications
• Deploy interactive TV applications with rich user interface as independent downloadable modules, not touching the core software of the set top box
• Manage interactive TV applications’ deployment, provisioning and billing via a web based management interface with built in metrics collection

RADD-TV’s components have been designed to be modular, portable and customizable. Clear API interfaces are available for integrations of any subset of the 4 components with existing infrastructure like provisioning/billing platforms, digital TV middleware like OCAP/JavaTV/MHP, VOD CDNs etc. This helps in reducing the time required to adapt any of RADD-TV’s components into existing digital TV deployments. RADD-TV already works on some popular SOC/OEM platforms.

Opportunities for service providers

• Reduce developer costs and time by using RADD-TV Author to generate source code for the set top box in any language(Java, Javascript, etc.) or in RADD's own scripting language.
• Use RADD-TV Tester Reduce time taken to verify functionality of any set top box software or stress test the same to ensure bug free deployments and lower support costs
• Use RADD-TV Server to help provision applications, deploy them to a subset of customers, to collect metrics arriving over the return path.
• Use RADD-TV VM to de-couple existing set top box software or middleware from interactive TV applications or use RADD-TV to completely replace your existing applications. Run more applications than ever before on even low end boxes already deployed. The VM has a memory footprint of less than 200 kilobytes
• All the 4 components can be integrated to provide a complete end to end solution for service providers to reduce capex and opex costs in the long run

Opportunities for OEMs

• Partner with nGIN to incorporate RADD-TV as the middleware for your set top box hardware platforms
• Provide compelling bundled applications to enhance the overall offering to service providers
• Enhance any services capabilities you have by using RADD-TV to rapidly develop robust custom applications for your customers.

For detailed information and a demo of RADD-TV's Author, Tester, Server and VM, please contact info@ngintech.com